Pere Egbi, an actor and former Big Brother Naija competitor, Larry Gaaga, a music producer and record label executive, and Pascal Okechukwu, alias Cubana Chief Priest, a creative entrepreneur, have all been named brand ambassadors for Gulder Lager Beer.
The trio will represent the “Senior Man Campaign,” an initiative to recognize, honor, and reward excellence in craftsmanship in many sectors that transcends all socioeconomic strata, according to a statement sent to The PUNCH.
Pere, a nurse who was educated in the United States of America, gained notoriety in 2021 when he competed in the sixth season of the renowned reality TV program BBNaija, “Shine Ya Eye.”
Gaaga, who is also a performer, songwriter, and producer, is also the author of a number of popular songs.
Due to his consistent interaction with his thronging followers on social media, Cubana Chief Priest is a well-known name.
The partnership would serve as an inspiration for those who aspire greatness in their various professions, according to Maria Shadeko, Portfolio Manager, Flavoured, Non-Lager and Craft, Nigerian Breweries Plc, who spoke at the unveiling ceremony of the new ambassadors on Friday, November 4, 2022, in Lagos.
“We want to elevate common people to a higher status. By sharing the tales of their self-assurance and desire to embark on new experiences, we hope to help them feel recognized for the enormous contributions they provide to society through their trade.
“Celebrating them unlocks another level of greatness. We hope that during the ‘Senior Man’ campaign, more and more people are elevated. Done collectively, we, in many ways preserve our identity as people of great will and discipline,” Shadeko said.
Expressing excitement at the new deal, Pere said, “I am very happy about the initiative that celebrates everyday working people, making them more visible in their various lines of work. Initiatives like these should be encouraged and picked up by other corporate bodies.
“The government also has a major role to play in this respect. I believe when people are celebrated, they are inspired to be better to improve. This campaign alone will have a profound effect on the general well-being of everyone in society.”