Don Jazzy: I’m too big for endorsement deals, I’m now about partnerships

#DonJazzy , Mavin Records CEO, says he's outgrown being a brand

ambassador at this stage in his career.


The ace producer who has a stake in Flobyt, a free WiFi service, said

he's now into partnerships.

_ "Brand ambassador? I stopped that a long time ago. We are bigger

than those things now. We are more about partnerships," Don Jazzy said

on Friday at the launch of Flobyt, in Lagos.


According to Don Jazzy, Flobyt will help increase the access of

Nigerian consumers to local content.


He revealed that Nigerian music is mostly streamed and purchased by

those in the United Kingdom and the United States.

_ "It will be nice for your consumers to access your music on the go.

If you look at our analytics on how our music is being consumed, we

noticed that the people that buy and stream are more from the UK, US

and other African countries."


The co-owner of the defunct Mo-Hits Records noted that if Nigerians

have easy, affordable internet access, they will be the highest

consumers of local content.

_ "Obviously if there's more WiFi here, the number will grow because

our core fanbase is here," he added.


#DonJazzy also disclosed that he will soon be going into movie production.

About Temmyguru 11630 Articles
TemmyGuru is a Blogger, Bitcoin (BTC) exchanger, Physicist, Digital marketer, Promoter, Artiste Manager, Entrepreneur, and Philanthropist. If you have any suggestion, complaint, or Advert. Feel free to contact him. Whatsapp: +2347040694785 Call Only: +2347040694785

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